career journey
As a marketer, I relentlessly pursue opportunities to enhance the customer experience.
I’m continually inspired by innovations that enrich our daily lives. However, I can’t help but wonder:
Why do we still narrate our personal brand stories like our grandparents did?
Our hiring managers deserve better!
12yrs in Fortune 500
Global CPG Companies
Iconic Brands
Lysol, Enfamil, Finish
North America & Latam
United States (8 years), Brazil
Bachelor in Advertising
Major in Integrated Comms
LUAN MOTTA | PROFESSIONAL PROFILE
Unwavering commitment to driving brand outperformance
I am a marketing leader with 14 years of experience, primarily within the CPG industry at fast-paced Fortune 500 companies, Reckitt and Colgate-Palmolive. I have helped billion-dollar brands as well as smaller ones grow above market rate by successfully launching new product lines with national distribution in Brick & Mortar and Ecommerce, orchestrating award-winning omnichannel campaigns and executing customer-centric go-to-market strategies.
My career has mostly been honed in the US, but I’ve also worked in Latin America, more specifically Brazil. I have a BA in Advertising with major in Integrated Communications, a recent certification in Digital Marketing from Kellogg and I speak English, Portuguese and Spanish.
Main Professional Attributes
Leadership
Inspiration & empowerment
Customer Centricity
Insights at the heart of strategy
Business Acumen
Commercial Operations, P&L
Storytelling
Engagement & persuasion
Simplified Resume
Insights on Career Moves
2008
Undergrad Leadership
Climbed up the ladder to lead the largest marketing consulting firm run by college students in Brazil.
2010
Marketing Internship at Colgate
Joined the leading Oral Care company in Brazil for a full-time internship program that lasted 1.5 years.
2012
Graduate Program at Reckitt
1 of 9 future leaders selected from 4k+ applicants for a program encompassing Sales & Marketing job rotations.
2016
Expatriated to Reckitt USA
One of very few marketing members to be transferred internationally at the Associate Brand Manager level.
2016-2023
From ABM to SBM at Reckitt USA
Assumed two top Senior Brand Manager roles in Hygiene, then moved to Nutrition to learn a new business model.
2023-2024
1-year Sabbatical
After a 6-month digital marketing program, knee surgery recovery and my second child’s birth, I’m ready to reignite my career!
Let’s Talk
I’d love to share more.
(201) 274-9002
[email protected]
Currently based in New Jersey. Happy to meet in person.
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